From product link to a complete ad creative suite

What you will be able to build

Learn how to use ChatGPT and Higgsfield to research your audience, identify compelling selling angles and create product ads with clear creative direction. Using afrikanian Tide as a practical example, this guide walks you through the complete process, from installing the custom skill and researching buyer needs to creating static ads, consistent AI creators, UGC-style videos and a luxury product film. You’ll get reusable prompts, reference-image instructions and practical editing steps to help you apply the workflow to your own product.

• Research customer needs, purchase motivations and objections.
• Explore five distinct ad concepts in one batch.
• Brief three strategic ads around desire, differentiation and product clarity.
• Maintain consistent product details and AI creator identity.
• Create a “what’s in my bag” video and a three-look styling video.
• Develop a luxury product film with a detailed shot sequence.
• Add brand typography, headlines and calls to action.
• Refine, review and export your creatives for testing.

• Customer research, creative strategy, ad copywriting, visual briefing, reference-based prompting, AI image generation, UGC video planning, product-film direction, brand consistency and creative quality review.

What you will be taught

Who it is for

• Business owners creating ads for physical products.
• Content creators producing branded content.
• Social media managers developing product campaigns.
• Freelancers offering AI-assisted creative services.
• Marketers exploring new messages and visual directions.

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